Hotel Group IHG, the parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like copyright or Booking.com. As with other forms of media, programmatic is commoditized. Everyone is playing rein the same https://webcastlist.com/story18560306/indikatoren-f%C3%BCr-online-werbung-sie-wissen-sollten